Great article in The Economist about the Olympics. Couldn't agree more.
Then something odd happened: Britain started winning. Not just in the so-called “sitting-down sports” in which it often succeeds, and in which, cycling aside, the team tends to be toff-heavy (surely only in Britain is the class and educational background of medallists so exhaustively scrutinised); nor merely in the sort of obscure disciplines in which, for two weeks every four years, millions are fleetingly interested. Brits won the heptathlon and the 10,000 metres. Andy Murray even won the tennis.
Source: Economist